Beats by Dre | Consumer Behavior & Market Analysis Extern | Syracuse, NY
May 2023 – Present
- Analyzed a large dataset of 4.5K rows on consumer preferences for wireless speakers, identifying key trends.
- Collected diverse consumer data using ManyChat and Google Forms to understand purchasing behavior in the wireless speaker market.
- Presented data analysis findings using graphs, customer journey maps, and dashboards for informed decision-making.
Otto Tunes | Director of Public Relations | Syracuse, NY
May 2023 – January 2025
- Leveraged music production, licensing, and marketing expertise to launch a 7-track A Cappella album, capturing over 3,000 unique listeners across streaming platforms
- Boosted Meta engagement by over 100%, expanded account reach by over 2,000%, and doubled followers
- Captured photos, created unique videos and graphics to post to social media audiences on Instagram, TikTok, YouTube, and Facebook totaling more than 25,000 followers, 6 million viewers, and multiple viral posts
- Orchestrated two fundraising campaigns totaling over $35,000 dollars raised for the Testicular Cancer Foundation
- Collaborated with major brands to create original branded content for audiences of more than 125,000 followers
Syracuse University Hendricks Chapel | Communications Associate | Syracuse, NY
August 2023 – January 2025
- Cultivated social media strategy resulting in a 5% higher engagement rate and stronger campus identity
- Created social media assets, video moments, and informative documentaries for Instagram, Facebook, and YouTube to increase student and community engagement
- Developed artificial intelligence-powered tools using OpenAI custom GPTs to understand brand image and generate marketing campaigns, radio advertising spots and press releases
Dynamic Sustainability Lab | Video Editor | Syracuse, NY
January 2023 – May 2024
- Edited with Adobe Premiere Pro, After Effects, and Audition to create short documentaries highlighting research
- Produced high-quality video content for on- and off-campus environments, ensuring engaging visuals and clear audio for a live audience of over 100 sustainability professionals
- Logged over 10 hours of interview and B-roll footage and sorted clips based on content, composition, and usability
Chagrin Documentary Film Festival | Programming/Marketing Intern | Chagrin Falls, OH
Summer 2023
- Developed creative design for all festival social media kits and print materials in Adobe Illustrator and Photoshop
- Entered data for over 80 films to populate pages for in-person and virtual streaming events
- Corresponded with filmmakers from 15 countries to collect promotional materials including headshots, stills, and trailers
- Designed marketing plans for numerous events and assisted in the execution of a 5-day film festival
Chagrin Documentary Film Festival | Programming/Operations Intern | Chagrin Falls, OH
Summer 2022
- Streamlined film festival processes by applying modern cloud-based improvements to festival processes, including moving all festival program planning and film inventory from Microsoft Office to Google Suite
- Scheduled entire 5-day festival, organizing over 90 films while accounting for historical and expected attendance data
- Photographed various promotional fundraiser events and provided support to other volunteers, sponsors, and patrons
Kenston High School Bomber Media | Student Journalist and Chief Editor | Bainbridge, OH
August 2021 – May 2022
- Oversaw, trained and assisted 15 other student journalists to optimize production and quality of work
- Wrote daily social media descriptions for others’ news stories and specialized each for Instagram, Twitter, and Facebook
- Produced, starred in, and edited a monthly television recap broadcast titled “The Rundown”